Media Research Methods

Media Research Methods
Author: Barrie Gunter
Publisher: SAGE
Total Pages: 324
Release: 2000-02-11
Genre: Language Arts & Disciplines
ISBN: 9780761956594


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Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.


Media Research Methods
Language: en
Pages: 324
Authors: Barrie Gunter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-02-11 - Publisher: SAGE

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Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media res
Media Research Methods
Language: en
Pages: 385
Authors: Ina Bertrand
Categories: Social Science
Type: BOOK - Published: 2017-10-13 - Publisher: Bloomsbury Publishing

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This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to
Research Methods and the New Media
Language: en
Pages: 232
Authors: Frederick Williams
Categories: Business & Economics
Type: BOOK - Published: 1988-09-26 - Publisher: Simon and Schuster

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The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it co
Qualitative Research Methods for Media Studies
Language: en
Pages: 250
Authors: Bonnie Brennen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012 - Publisher: Routledge

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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced t
Doing Media Research
Language: en
Pages: 273
Authors: Susanna Hornig Priest
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010 - Publisher: SAGE

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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Writte