Media Research Methods
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Media Research Methods
Author | : Barrie Gunter |
Publisher | : SAGE |
Total Pages | : 324 |
Release | : 2000-02-11 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780761956594 |
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Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.
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