Media And Audiences: New Perspectives

Media And Audiences: New Perspectives
Author: Ross, Karen
Publisher: McGraw-Hill Education (UK)
Total Pages: 206
Release: 2003-12-01
Genre: Social Science
ISBN: 0335206913


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This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.


Media And Audiences: New Perspectives
Language: en
Pages: 206
Authors: Ross, Karen
Categories: Social Science
Type: BOOK - Published: 2003-12-01 - Publisher: McGraw-Hill Education (UK)

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This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well a
Media and Audiences
Language: en
Pages: 208
Authors: Karen Ross
Categories: Social Science
Type: BOOK - Published: 2003-12-16 - Publisher: McGraw-Hill Education (UK)

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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communic
The Handbook of Media Audiences
Language: en
Pages: 562
Authors: Virginia Nightingale
Categories: Social Science
Type: BOOK - Published: 2013-12-04 - Publisher: John Wiley & Sons

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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences
Media Audiences
Language: en
Pages: 290
Authors: John L. Sullivan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-07-24 - Publisher: SAGE Publications

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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread
Media Audiences
Language: en
Pages: 281
Authors: John L. Sullivan
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: SAGE

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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite