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There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors
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In previous years, setting up IT infrastructure involved just the preparation of the data center. It has become much more complex and evolved today. The infrast
