Marketing with Strategic Empathy

Marketing with Strategic Empathy
Author: Claire Brooks
Publisher:
Total Pages: 0
Release: 2016
Genre: BUSINESS & ECONOMICS
ISBN: 9780749477547


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Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.


Marketing with Strategic Empathy
Language: en
Pages: 0
Authors: Claire Brooks
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2016 - Publisher:

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Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.
Marketing with Strategic Empathy
Language: en
Pages: 256
Authors: Claire Brooks
Categories: Business & Economics
Type: BOOK - Published: 2016-08-03 - Publisher: Kogan Page Publishers

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every emp
Radical Customer Empathy
Language: en
Pages: 268
Authors: Danya Shea
Categories: Business & Economics
Type: BOOK - Published: 2019-10-24 - Publisher: Bookbaby

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The purpose of this book is to REVOLUTIONIZE the way you do marketing! By the end of it you'll think smarter, plan better, have more customers and be more profi
Algorithmic Marketing and EU Law on Unfair Commercial Practices
Language: en
Pages: 280
Authors: Federico Galli
Categories: Law
Type: BOOK - Published: 2022-08-30 - Publisher: Springer Nature

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Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learn
Data-Driven Personalization
Language: en
Pages: 281
Authors: Zontee Hou
Categories: Business & Economics
Type: BOOK - Published: 2024-05-03 - Publisher: Kogan Page Publishers

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Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers tod