Marketing Violence
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Advertising and Violence
Author | : Nora J. Rifon |
Publisher | : M.E. Sharpe |
Total Pages | : 321 |
Release | : 2014-07-31 |
Genre | : Business & Economics |
ISBN | : 0765642719 |
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Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
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Via 134 signed entries, this encyclopedia provides students, researchers, and the general public with an accessible, comprehensive, and well-balanced eviddence-