Marketing The Magic
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Marketing the Magic
| Author | : John DeLancey |
| Publisher | : Theme Park Press |
| Total Pages | : 160 |
| Release | : 2017-07-08 |
| Genre | : |
| ISBN | : 9781683900740 |
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Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....
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Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
