Marketing Research Tools And Techniques
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Marketing Research: Tools and Techniques
| Author | : Nigel Bradley |
| Publisher | : Oxford University Press |
| Total Pages | : 548 |
| Release | : 2013-03-07 |
| Genre | : Business & Economics |
| ISBN | : 019965509X |
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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
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