Interactive Services Marketing

Interactive Services Marketing
Author: Raymond P. Fisk
Publisher:
Total Pages: 280
Release: 2000
Genre: Business & Economics
ISBN:


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"Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text' s organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a "Summary and Conclusion" section, practice exercises, and new Internet exercises.


Interactive Services Marketing
Language: en
Pages: 280
Authors: Raymond P. Fisk
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher:

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"Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The tex
EMarketing
Language: en
Pages: 277
Authors: Rob Stokes
Categories: Internet marketing
Type: BOOK - Published: 2010 - Publisher:

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Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through
Interactive Text, Contemporary Marketing
Language: en
Pages: 516
Authors: Louis E. Boone
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: South Western Educational Publishing

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Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment te
E-marketing
Language: en
Pages: 553
Authors: Raymond D. Frost
Categories: Business & Economics
Type: BOOK - Published: 2016-06-03 - Publisher: Routledge

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For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their
E-marketing
Language: en
Pages: 574
Authors: Raymond Frost
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: Routledge

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