Marketing Planning & Strategy

Marketing Planning & Strategy
Author: John Dawes
Publisher: SAGE
Total Pages: 297
Release: 2021-08-11
Genre: Business & Economics
ISBN: 1529766273


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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.


Marketing Planning & Strategy
Language: en
Pages: 297
Authors: John Dawes
Categories: Business & Economics
Type: BOOK - Published: 2021-08-11 - Publisher: SAGE

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Strategic Marketing Planning
Language: en
Pages: 552
Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge

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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear stru
Marketing Planning
Language: en
Pages: 264
Authors: Jim Blythe
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Financial Times/Prentice Hall

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Jim Blythe and Phil Megicks Marketing Planning Strategy, Environment and Context For marketers, planning revolves around what we think our consumers want us to
Strategic Marketing: Planning and Control
Language: en
Pages: 322
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

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Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Marketing Planning & Strategy
Language: en
Pages: 652
Authors: Subhash C. Jain
Categories: Marketing
Type: BOOK - Published: 1981-01-01 - Publisher: Thomson South-Western

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