Marketing Planning Strategies
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Marketing Planning & Strategy
| Author | : John Dawes |
| Publisher | : SAGE |
| Total Pages | : 297 |
| Release | : 2021-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1529766273 |
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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
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