Marketing Planning
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Language: en
Pages: 712
Pages: 712
Type: BOOK - Published: 2011-03-29 - Publisher: John Wiley & Sons
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefull
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2001 - Publisher: AMACOM Div American Mgmt Assn
Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing P
Language: en
Pages: 552
Pages: 552
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear stru
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Language: en
Pages: 211
Pages: 211
Type: BOOK - Published: 1997 - Publisher:
Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and
