Marketing of Tribal Products

Marketing of Tribal Products
Author: Rabi N. Misra
Publisher: Discovery Publishing House
Total Pages: 252
Release: 2004
Genre: Agriculture, Cooperative
ISBN: 9788171417940


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Contents: Introduction, Socio-economic Profile of District Kandhamal, Growth of Cooperative Movement in India, Approach and Strategies for the Development of Cooperative Marketing, History and Development of Agency Marketing Co-operative Society (AMCS), Tikabali, Marketing of Minor Forest Produce and Surplus Agricultural Produce: An Analysis, Findings and Suggestions.


Marketing of Tribal Products
Language: en
Pages: 252
Authors: Rabi N. Misra
Categories: Agriculture, Cooperative
Type: BOOK - Published: 2004 - Publisher: Discovery Publishing House

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Contents: Introduction, Socio-economic Profile of District Kandhamal, Growth of Cooperative Movement in India, Approach and Strategies for the Development of Co
Tribal Marketing, Tribal Branding
Language: en
Pages: 196
Authors: Brendan Richardson
Categories: Business & Economics
Type: BOOK - Published: 2013-07-30 - Publisher: Springer

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing
A Beginner's Guide to Tribal Marketing
Language: en
Pages: 80
Authors: GATHONI NJENGA
Categories: Business & Economics
Type: BOOK - Published: - Publisher: OSTRICH PUBLISHERS

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A beginner's guide to tribal marketing lays out the fundamentals of social and community-based marketing. This short and straight-to-the-point book can serve as
Consumer Tribes
Language: en
Pages: 348
Authors: Avi Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class
Consumer Tribes
Language: en
Pages: 349
Authors: Bernard Cova
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class