Marketing Morality And The Natural Environment
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Marketing, Morality & the Natural Environment
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Marketing, Morality & the Natural Environment Related Books
Language: en
Pages:
Pages:
Type: BOOK - Published: - Publisher:
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2000 - Publisher: Psychology Press
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' mar
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2002-01-04 - Publisher: Routledge
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case stud
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2010 - Publisher:
This article explores the literature relating marketing to the natural environment from the point of view of morality. It argues that the issue of morality has
Language: en
Pages: 279
Pages: 279
Type: BOOK - Published: 2019-07-03 - Publisher: Springer
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
