Marketing Management 2nd Edition
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Marketing Management, 2nd Edition
| Author | : Arun Kumar & N. Meenakshi |
| Publisher | : Vikas Publishing House |
| Total Pages | : 969 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 8125942599 |
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Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
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