Marketing Management
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Marketing Management
| Author | : Philip Kotler |
| Publisher | : |
| Total Pages | : 657 |
| Release | : 2012 |
| Genre | : Marketing |
| ISBN | : 9780132103046 |
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
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