Marketing For Libraries And Information Agencies
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Marketing for Libraries and Information Agencies
Author | : Darlene E. Weingand |
Publisher | : Norwood, N.J. : Ablex Publishing Corporation |
Total Pages | : 152 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensu