Marketing Concepts For Libraries And Information Services
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Marketing Concepts for Libraries and Information Services
Author | : Eileen Elliott De Sáez |
Publisher | : |
Total Pages | : 246 |
Release | : 2002 |
Genre | : Language Arts & Disciplines |
ISBN | : |
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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
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