Marketing And Retail Pharmacy
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Pharmaceutical Marketing
| Author | : Mickey C. Smith |
| Publisher | : CRC Press |
| Total Pages | : 444 |
| Release | : 1991-10-24 |
| Genre | : Medical |
| ISBN | : |
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In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies.
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