Market Research Matters

Market Research Matters
Author: Robert S. Duboff
Publisher: John Wiley & Sons
Total Pages: 330
Release: 2000-03-20
Genre: Business & Economics
ISBN: 9780471360056


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Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations.


Market Research Matters
Language: en
Pages: 330
Authors: Robert S. Duboff
Categories: Business & Economics
Type: BOOK - Published: 2000-03-20 - Publisher: John Wiley & Sons

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Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the busi
Black Still Matters in Marketing
Language: en
Pages: 0
Authors: Pepper Miller
Categories: African American consumers
Type: BOOK - Published: 2012 - Publisher:

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"Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experie
Market Matters
Language: en
Pages: 308
Authors: Locke Carter
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Hampton Press (NJ)

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Much of the theory underlying technical communication, rhetoric, composition, and college English in general comes from a decidedly socialist/Marxist perspectiv
The Personal MBA
Language: en
Pages: 422
Authors: Josh Kaufman
Categories: Business & Economics
Type: BOOK - Published: 2010-12-30 - Publisher: Penguin

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Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even t
Manufacturing Matters
Language: en
Pages: 328
Authors: Stephen S. Cohen
Categories: Business & Economics
Type: BOOK - Published: 1987-06-03 - Publisher: New York : Basic Books

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