Market Led Strategic Change
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Market-led Strategic Change
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 561 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1856175049 |
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With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
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With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the cri
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