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Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technolo
Let Ettlie show you how to take charge of technological change! Technological change is inevitable, but how you respond to change is not. Now, with Ettlie's Man
The management of technological innovation is both an art, as well as a science; the process involves the know-how and technological core skills to deliver the
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new