Managing Global Customers
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Managing Global Customers
| Author | : George S. Yip |
| Publisher | : Oxford University Press |
| Total Pages | : 287 |
| Release | : 2007-09-06 |
| Genre | : Business & Economics |
| ISBN | : 019922983X |
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Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
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