Managing Brands in 4D

Managing Brands in 4D
Author: Jacek Pogorzelski
Publisher: Emerald Group Publishing
Total Pages: 242
Release: 2018-06-14
Genre: Business & Economics
ISBN: 178756102X


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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.


Managing Brands in 4D
Language: en
Pages: 242
Authors: Jacek Pogorzelski
Categories: Business & Economics
Type: BOOK - Published: 2018-06-14 - Publisher: Emerald Group Publishing

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
4-D Branding
Language: en
Pages: 206
Authors: Thomas Gad
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Pearson Education

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This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics -
Managing Brands
Language: en
Pages: 66
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Cerebellum Press

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Brands are one of the company’s most valuable assets. Brands benefit customers by creating value that goes beyond the product and service aspects of the offer
Luxury Brand Management in Digital and Sustainable Times
Language: en
Pages: 544
Authors: Michel Chevalier
Categories: Business & Economics
Type: BOOK - Published: 2021-02-08 - Publisher: John Wiley & Sons

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Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Managemen
Business
Language: en
Pages: 2176
Authors: 布卢姆斯伯里出版公司
Categories: Business
Type: BOOK - Published: 2003 - Publisher: 中信出版社

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