Managing Ambiguity And Change

Academics from a number of disciplines, and several practicing executives, discuss how managers can make effective strategic decisions amidst the uncertainties and ambiguity of major transitions, be they technological, financial, regulatory, or economic. Contributors draw lessons from the experiences of actual companies, and they offer maps and models for guiding effective action. Empirical studies reveal some proven practices for innovation in the face of adversity, and a study in contrasts shows how one company successfully reframed policy in response to a drastic environmental change, and how another succeeded by holding to a constant strategic plan in a changing environment.