Management and Leadership of Educational Marketing

Management and Leadership of Educational Marketing
Author: Izhar Oplatka
Publisher: Emerald Group Publishing
Total Pages: 297
Release: 2012-09-25
Genre: Education
ISBN: 1781902429


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The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.