Management And Leadership Of Educational Marketing
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Management and Leadership of Educational Marketing
Author | : Izhar Oplatka |
Publisher | : Emerald Group Publishing |
Total Pages | : 297 |
Release | : 2012-09-25 |
Genre | : Education |
ISBN | : 1781902429 |
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The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.