Making Aston Martin
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Making Aston Martin
Author | : Ulrich Bez |
Publisher | : Te Neues Publishing Company |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Aston Martin automobile |
ISBN | : 9783832795429 |
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During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate "how I did it," this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller--no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile--and his plans for Aston Martin. Text in English and German SELLING POINTS: *An essential volume for any serious library on automotive design and history 200 colour and b/w photographs
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