Luxury Wine Marketing
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Luxury Wine Marketing
| Author | : Peter Yeung |
| Publisher | : |
| Total Pages | : 302 |
| Release | : 2019-09-23 |
| Genre | : |
| ISBN | : 9781913022044 |
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A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.
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How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th
