Luxury Selling
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Language: en
Pages: 180
Pages: 180
Type: BOOK - Published: 2009-05-27 - Publisher: John Wiley & Sons
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive
Language: en
Pages: 245
Pages: 245
Type: BOOK - Published: 2017-04-07 - Publisher: Springer
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Language: en
Pages: 108
Pages: 108
Type: BOOK - Published: 2015-06-16 - Publisher:
If you are thinking of selling a luxury home anywhere in the US this just might be the most important book you'll ever read! Greg Luther reveals what most real