Loose Leaf Version For Media Essentials
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Loose-leaf Version for Media Essentials
Author | : Richard Campbell |
Publisher | : Macmillan Higher Education |
Total Pages | : 621 |
Release | : 2015-10-28 |
Genre | : Language Arts & Disciplines |
ISBN | : 1319027598 |
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Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.
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