Loose Leaf For Modern Competitive Strategy
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Loose-Leaf for Modern Competitive Strategy
Author | : Gordon Walker |
Publisher | : McGraw-Hill Education |
Total Pages | : 0 |
Release | : 2015-01-20 |
Genre | : Business & Economics |
ISBN | : 9781259389818 |
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
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