Lightning In A Bottle
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Lightning in a Bottle
| Author | : David D. Minter |
| Publisher | : |
| Total Pages | : 228 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9781402207341 |
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This resource presents Minter and Reid's simple seven-step system for creating ideas that work--one that improves new-product success rates from the standard one in ten to one in two or better. It also explains the top ten reasons ideas fail, plus the dirty secrets of the research world.
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