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Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as sol
How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to
Knowing your story is an essential component of effective leadership, but finding your story among the myriad narratives that fill your life isn't a simple task
The book introduces the concept of narrative intelligencean ability to understand and act and react agilely in the quicksilver world of interacting narratives.
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consis
