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Download Kiss & Sell: Writing for Advertising Book in PDF, Epub and Kindle
Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
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Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, f
A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
This book is a collective effort on the authors' part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Arguably KISS was the
A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
This book is a collective effort on the authors? part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Influenced by the glam