Kiss & Sell: Writing for Advertising

Kiss & Sell: Writing for Advertising
Author: Robert Sawyer
Publisher: AVA Publishing
Total Pages: 187
Release: 2006-08-16
Genre: Business & Economics
ISBN: 2940373469


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Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.


Kiss & Sell: Writing for Advertising
Language: en
Pages: 187
Authors: Robert Sawyer
Categories: Business & Economics
Type: BOOK - Published: 2006-08-16 - Publisher: AVA Publishing

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Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, f
Kiss and Sell
Language: en
Pages: 358
Authors: C. K. Lendt
Categories: Biography & Autobiography
Type: BOOK - Published: 1997 - Publisher: Watson-Guptill Publications

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A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
KISS
Language: en
Pages: 106
Authors: Kieran James
Categories: Performing Arts
Type: BOOK - Published: 2017-08-19 - Publisher: Lulu.com

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This book is a collective effort on the authors' part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Arguably KISS was the
Kiss and Sell
Language: en
Pages: 358
Authors: C. K. Lendt
Categories: Biography & Autobiography
Type: BOOK - Published: 1997 - Publisher: Watson-Guptill Publications

GET EBOOK

A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
KISS and the Ideology of the American Dream
Language: en
Pages: 38
Authors: Kieran James
Categories: Performing Arts
Type: BOOK - Published: 2018-01-08 - Publisher: Lulu.com

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This book is a collective effort on the authors? part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Influenced by the glam