Key Marketing Skills
Language: en
Pages: 401
Authors: Peter Cheverton
Categories: Business & Economics
Type: BOOK - Published: 2005-12-03 - Publisher: Kogan Page Publishers

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Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a rea
Key Marketing Skills
Language: en
Pages: 432
Authors: Peter Cheverton
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

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This manual offers information on particular marketing topics for professionals who are new to the marketing arena. The information is backed up with examples o
Marketing Skills in Practice
Language: en
Pages: 195
Authors: Linda Anne Barkas
Categories: Business & Economics
Type: BOOK - Published: 2023-12-07 - Publisher: Taylor & Francis

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Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students emb
Marketing Skills in Practice
Language: en
Pages: 0
Authors: Linda Barkas
Categories: Marketing
Type: BOOK - Published: 2023-11 - Publisher:

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"Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students em
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the