Key Market Concepts
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Key Marketing Concepts
| Author | : Mike Meldrum |
| Publisher | : |
| Total Pages | : 246 |
| Release | : 1995 |
| Genre | : Business |
| ISBN | : 9780333645635 |
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This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
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