Join the Conversation

Join the Conversation
Author: Joseph Jaffe
Publisher: John Wiley & Sons
Total Pages: 320
Release: 2008-01-18
Genre: Business & Economics
ISBN: 0470187867


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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.


Joining the Conversation with 2020 APA and 2021 MLA Updates
Language: en
Pages: 1353
Authors: Mike Palmquist
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-09-20 - Publisher: Macmillan Higher Education

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This ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook
A Jane Austen Education
Language: en
Pages: 288
Authors: William Deresiewicz
Categories: Biography & Autobiography
Type: BOOK - Published: 2011-04-28 - Publisher: Penguin

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An eloquent memoir of a young man's life transformed by literature. In A Jane Austen Education, Austen scholar William Deresiewicz turns to the author's novels
Habits of the Creative Mind
Language: en
Pages: 446
Authors: Richard E. Miller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-09-23 - Publisher: Macmillan Higher Education

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Improve your writing by adjusting the way you think and approach assignments in the instantly accessible and flexible Habits of the Creative Mind.
In Conversation
Language: en
Pages: 1172
Authors: Mike Palmquist
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2022-09-14 - Publisher: Macmillan Higher Education

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In Conversation helps you think critically about why you’re writing and who you’re writing to while preparing you for all the kinds of writing you need to d
The Conversation
Language: en
Pages: 368
Authors: Robert Livingston
Categories: Business & Economics
Type: BOOK - Published: 2021-02-02 - Publisher: Currency

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A FINANCIAL TIMES BEST BOOK OF THE YEAR • An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and