Japanese Firms In Europe
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Japanese Firms in Europe
Author | : Frédérique Sachwald |
Publisher | : Routledge |
Total Pages | : 390 |
Release | : 2014-03-18 |
Genre | : Business & Economics |
ISBN | : 1134362137 |
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In this study, the contributors examine the evolution of Japanese direct investment in Europe and explore its determinants. They illustrate how, as multinationals, Japanese firms adapt to local conditions and try to take advantage of a global organisation. In this respect, three areas in particular are explored: human resource management, relationships with suppliers and R&D unit locations.
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In the past the Japanese regarded Western Europe as a mature society and were pessimistic about its future. However, the Single Market and the unification of Ge