Japanese Consumer Dynamics
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Japanese Consumer Dynamics
| Author | : P. Haghirian |
| Publisher | : Springer |
| Total Pages | : 244 |
| Release | : 2010-11-24 |
| Genre | : Business & Economics |
| ISBN | : 023030222X |
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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
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Language: en
Pages: 244
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A welcome addition to any reading list for those interested in contemporary Japanese society. - Roger Goodman, Nissan Professor of Modern Japanese Society, Univ
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