Jack Trout on Strategy

Jack Trout on Strategy
Author: Jack Trout
Publisher: McGraw Hill Professional
Total Pages: 177
Release: 2004-03-18
Genre: Business & Economics
ISBN: 0071437940


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Publisher Description


Jack Trout on Strategy
Language: en
Pages: 177
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2004-03-18 - Publisher: McGraw Hill Professional

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Publisher Description
Bottom-up Marketing
Language: en
Pages: 244
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Plume Books

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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approac
Marketing Warfare
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w
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Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2002-11-11 - Publisher: John Wiley & Sons

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A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appoi
Differentiate Or Die
Language: en
Pages: 248
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2000-03-23 - Publisher: John Wiley & Sons

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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competiti