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The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.
The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant,
On a Bangalore night in April 2008, cricket and India changed forever. It was the first night of the Indian Premier League – cricket, but not as we knew it. I
In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impac
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audie
