Introduction To Travel And Tourism Marketing
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Introduction to Travel and Tourism Marketing
| Author | : J. Alf Bennett |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 268 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780702156366 |
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South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
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