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Peruse the history of survey research and the essential conceptsfor data quality. With an emphasis on total survey error, theauthors review principles and concepts in the field and examineimportant unresolved issues in survey methods. Spanning a range oftopics dealing with the quality of data collected through thesurvey process, they focus on such key issues as: * Major sources of survey error, examining the origins of eacherror source most successful methods for reducing errors from thosesources * Methods most often used in practice for evaluating the effectsof the source on total survey error * Implications of improving survey quality for organizationalmanagement and costs
Peruse the history of survey research and the essential conceptsfor data quality. With an emphasis on total survey error, theauthors review principles and conce
Praise for the First Edition “...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires
This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidence and ease. E
An in-depth look at current issues, new research findings, and interdisciplinary exchange in survey methodology and processing Survey Measurement and Process Qu
Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering