Introduction to Sport Marketing

Introduction to Sport Marketing
Author: Aaron Smith
Publisher: Routledge
Total Pages: 329
Release: 2012-06-14
Genre: Business & Economics
ISBN: 1136391991


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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.


Introduction to Sport Marketing
Language: en
Pages: 329
Authors: Aaron Smith
Categories: Business & Economics
Type: BOOK - Published: 2012-06-14 - Publisher: Routledge

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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport managem
Introduction to Sport Marketing
Language: en
Pages: 415
Authors: Aaron C.T. Smith
Categories: Business & Economics
Type: BOOK - Published: 2014-12-17 - Publisher: Routledge

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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little o
Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Strategic Sport Marketing
Language: en
Pages: 521
Authors: David Shilbury
Categories: Sports & Recreation
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge

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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
Concise Introduction to Sport Marketing
Language: en
Pages: 207
Authors: T. B. Cornwell
Categories: Sports & Recreation
Type: BOOK - Published: 2023-07-01 - Publisher: Edward Elgar Publishing

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This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new