Introduction To Algorithmic Marketing
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Introduction to Algorithmic Marketing
| Author | : Ilya Katsov |
| Publisher | : |
| Total Pages | : 506 |
| Release | : 2017-12-02 |
| Genre | : Computers |
| ISBN | : 9780692989043 |
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A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
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