Internet-Based Customer Value Management
Language: en
Pages: 162
Authors: Tymoteusz Doligalski
Categories: Business & Economics
Type: BOOK - Published: 2014-10-16 - Publisher: Springer

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Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased t
Mastering Customer Value Management
Language: en
Pages: 372
Authors: Ray Kordupleski
Categories: Consumer satisfaction
Type: BOOK - Published: 2003 - Publisher: Customer Value Management I

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There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha
Disruptive Platforms
Language: en
Pages: 186
Authors: Tymoteusz Doligalski
Categories: Business & Economics
Type: BOOK - Published: 2021-12-20 - Publisher: Routledge

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It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication,
CRM at the Speed of Light
Language: en
Pages: 394
Authors: Paul Greenberg
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: McGraw-Hill/Osborne Media

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"ECRM" provides business decision-makers with straightforward advice and solid information on how to use eCRM software and the Internet to manage customer relat
Managing in a VUCA World
Language: en
Pages: 268
Authors: Oliver Mack
Categories: Business & Economics
Type: BOOK - Published: 2015-07-15 - Publisher: Springer

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This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and fra