International Sport Marketing
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International Sport Management
| Author | : Eric W. MacIntosh |
| Publisher | : Human Kinetics Publishers |
| Total Pages | : 457 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 1492556785 |
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International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.
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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
