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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory an
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapi
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-politi
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This bo
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and
