International Marketing An Asia Pacific Perspective
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Type: BOOK - Published: 2013-08-28 - Publisher: Pearson Higher Education AU
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia�
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Pages: 656
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Pages: 681
Pages: 681
Type: BOOK - Published: 2016-10-07 - Publisher:
Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking thr
Language: en
Pages: 832
Pages: 832
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For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and mana
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2016-05-06 - Publisher: Routledge
This book examines the vital nature of the subject of leadership in Asia and looks, in particular, at the processes and practices within the Asia Pacific region
