International Marketing
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International Marketing
Author | : Pervez N. Ghauri |
Publisher | : |
Total Pages | : 682 |
Release | : 2010 |
Genre | : Export marketing |
ISBN | : 9780077122850 |
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The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
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