Intercultural Communication Ideology
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Intercultural Communication & Ideology
| Author | : Adrian Holliday |
| Publisher | : SAGE Publications |
| Total Pages | : 241 |
| Release | : 2010-12-29 |
| Genre | : Social Science |
| ISBN | : 1847873871 |
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This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.
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